Key takeaways
- Google ranks local results on relevance, distance and prominence.
- Service pages and area pages make you relevant for specific searches.
- Consistent details and real reviews build prominence over time.
How does Google decide which electricians to show?
Google says local results are based mainly on relevance, distance and prominence (Tips to improve your local ranking (opens in a new tab)). You can’t change distance, but you can make your business clearly relevant for the jobs you want and build prominence through reviews, links and accurate information.
How should I set up my Google Business Profile?
- Primary category ‘Electrician’, plus secondary categories only for real services
- Service areas set to where you actually work, with the address hidden if customers don’t visit you
- Services listed with short descriptions: panel upgrades, EV chargers, pot lights
- Regular photos of real jobs and your team
- Your ECRA/ESA licence number in the description
What website pages matter most?
A page for each main service and a page for each area you serve, with genuinely local content, not just swapped city names. For example, a Markham page can show recent jobs there and mention the communities you cover. Every electrician site we build includes service and area pages, plus local schema.
How do citations and consistency help?
List your business in a handful of quality directories with exactly the same name, address (or service area) and phone number as your website and profile. Inconsistent details confuse customers and search engines alike.
How do I get more reviews?
Ask every satisfied customer with a direct review link, right after the job. Google’s tips to get more reviews (opens in a new tab) cover how to share your link. Reply to reviews, and never offer incentives or post fake ones.
Frequently asked questions
How long does local SEO take for electricians?
It varies by competition and starting point. Fixing your profile and website can help fairly quickly; reviews and reputation build over months.
Do I need a separate page for every GTA city?
Only for areas you genuinely serve and can write useful, specific content about. A few strong area pages beat dozens of thin ones.
Should I add my licence number to my Google profile?
Mentioning it in your description is a good trust signal, as long as it’s accurate.
Sources & further reading
- Tips to improve your local ranking (support.google.com)
- tips to get more reviews (support.google.com)
Programs, rules and platform guidelines change. Always check the official source before acting. This article is general information, not legal advice.
