How much does a trades website cost with Blue Heron?

It’s built to. Every site, on both plans, comes fully optimized to generate quality leads: click-to-call and a quote or booking form at the top of the screen on phones, local SEO (Google Business Profile alignment, service and area pages, schema), AI-search-friendly answers, fast load times, your reviews and licences up front, forms that ask for service, area and timeline, and tracking built in (Google Analytics, your Facebook or Google Ads pixel, and every lead sent straight to your email, phone or CRM). We can’t promise a specific number of leads, since that depends on your market and how many people search, but the site will be set up to turn visitors into real inquiries, and you’ll be able to see them.

Two options. Build & Own: $500 CAD one-time and the site is yours. Managed: $0 upfront and $100 CAD/month on a 12-month agreement, including hosting, SSL, security updates, monthly edits and monitoring. Both include tracking built in (Google Analytics, your ads pixel and lead forwarding to your email, phone or CRM). Ad campaign tracking and CRM automations are available as add-ons, quoted per project. Plus HST where applicable.

Yes, on every plan ($500 Build & Own and $100/month Managed). Included setup covers Google Analytics 4, installing your existing Meta (Facebook) or Google Ads pixel, call and form tracking, and lead notifications forwarded to your existing email, text (SMS) or CRM. When tracking is installed, every client site also includes a plain-language privacy policy and a cookie notice that holds analytics and ad pixels until the visitor accepts. Full ad conversion tracking (Meta Conversions API, Google Ads conversion events) is available as an add-on, quoted per project.

Yes. Every plan includes sending each new lead from your site straight to your existing email, phone (text/SMS) or CRM, so nothing gets missed. Custom CRM workflows and automations, like lead routing, follow-up sequences or pipeline updates, are available as add-ons, quoted per project.

Under our standard agreement it continues month-to-month, and you can cancel with written notice. You’ll see the full terms, including buyout options, before you sign anything.

On Build & Own, yes, the site is yours once paid. On Managed, we host and maintain it for you, and the agreement explains your buyout option if you want to own it outright.

Nothing technical. If you already own a domain we’ll use it; if not, we’ll help you pick one. Domain registration is a small separate annual cost paid to the registrar.