Websites for contractors & renovators

How do Toronto renovation contractors get better-quality leads from their website?

Renovation leads are large and slow to close, so a contractor’s site should pre-qualify as well as attract: show a portfolio by project type, explain your process and typical timelines, state the kinds of budgets you work with, and use a quote form that asks the right questions so you spend time on serious homeowners.

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⏱ Free preview of your new website in 24 hours, or your first month is free. Terms

Included on every plan · Fully lead-optimized

Your renovation site comes fully lead-optimized: a quote form that asks project type, rough budget and timing, so you hear from serious homeowners first, plus tracking on every inquiry. Tracking is built in: Google Analytics, your Facebook or Google Ads pixel, and every lead sent straight to your email, phone or CRM.

Conversion-focused layout
Local SEO, done properly
Answer-engine (AI search) ready
Fast on any phone
Trust signals up front
Forms that qualify leads
Tracking built in

What “lead-optimized” means →

Search intent

What are homeowners searching when they need a contractor?

These are the kinds of searches your website should be built to answer. Each one is a page, a section or a call to action on a well-planned contractor site.

basement renovation Toronto
kitchen renovation near me
bathroom remodel GTA
home addition contractor
legal basement apartment Toronto
general contractor near me

Must-haves

What must a contractor website include?

Portfolio by project type

Kitchens, basements, bathrooms and additions as separate galleries with short write-ups.

Process timeline

Consult → design → permits → build → walkthrough, so homeowners know what working with you looks like.

Qualifying quote form

Project type, rough budget range and timing. Fewer tire-kickers, better conversations.

Permit know-how

A page on secondary suites/basement apartments and permits, which Toronto homeowners actively research.

No website vs. website

Great reviews get you found. A website gets you the contractor job.

An illustrated scenario with a fictional business, Oakframe Renovations.

Before: listing only

Oakframe Renovations

4.7 ★★★★★ (41)

General contractor · Toronto, ON

Closed · Opens 8 a.m.

Phone: (647) 555-0124
Website: none

CallDirections

Only Call and Directions. Nothing to read, nothing to fill in, and nobody picks up after hours.

Mobile view of the Oakframe Renovations sample website — After: listing + website

Generic illustration of a local search listing. Not any search engine’s actual interface.

See the customer’s night, step by step

Without a website

10:04 pmA homeowner with plans for a basement renovation searches “basement renovation contractor”.
10:05 pmThey find Oakframe Renovations: 4.7 stars, 41 reviews. Great start.
10:06 pmThey look for services, prices and the area you cover. Website: none.
10:07 pmThere’s no way to request a quote. They call: it’s after hours, so no one answers.
10:09 pmThey go back and tap a competitor that has a website. The job goes to them.

With a website

10:04 pmSame homeowner, same search: “basement renovation contractor”.
10:05 pmYour listing now has a Website button. They tap it.
10:06 pmThey see your services, service area, review highlights and an emergency badge.
10:08 pmThey send the quote form with their address and what’s wrong.
10:08 pmYou get an instant text and email alert with their details.
7:30 amYou call back first thing and book the job.

Leads you might be missing

Pre-filled with example numbers. Replace them with yours. Find your profile views and searches in the Performance section of your Google Business Profile (Google’s help page explains each metric).

Monthly profile views or searches

Example: replace with your number.

% who leave without contacting you

Example: your best guess.

% of those you’d close

Example: your usual close rate.

Average job value

Example: your typical invoice.

Missed leads / month

≈ 4.5 jobs you’d close

Missed revenue / month

$36,000

Missed revenue / year

$432,000

This is an estimate based on the numbers you entered, not a guarantee.

How it’s worked out: views × % who leave = missed leads; missed leads × % you’d close × average job value = missed revenue.

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Sample designs

What could your contractor website look like?

Every site is designed from scratch for that business, so no two clients in the same trade look alike.

Desktop view of the Oakframe Renovations sample design

Sample designContractorsPortfolio card grid

Oakframe Renovations

Project-led contractor site: side navigation on desktop, a portfolio grid hero and a horizontal process.

View full sample →

Desktop view of the Northline Plumbing & Drain sample design

Sample designPlumbingSplit hero, trust-first

Northline Plumbing & Drain

Clean corporate look for a family plumber: emergency strip, split hero with a rating card, and a quote form up top.

View full sample →

Desktop view of the Copperline Plumbing sample design

Sample designPlumbingBold typographic

Copperline Plumbing

Same trade, opposite feel: giant condensed headlines, hard edges, numbered service rows and black-and-white photography.

View full sample →

All businesses shown are fictional sample designs. Photos: Pexels (free licence), credited on each sample.

See all eight sample designs →

What mistakes cost contractors & renovators the most leads?

A gallery of 200 unlabelled photos with no context.
No hint of budget range, so every lead is a guess.
Instagram as the only portfolio, which many older homeowners won’t browse.

When does demand peak?

Homeowners plan renovations in winter and want to start in spring. A site that captures planning-stage leads in January fills your summer schedule.

How much does a website for contractors & renovators cost?

$500 CAD one-time to own it, or $0 upfront and $100 CAD/month on a 12-month managed plan. Plus HST where applicable.

Build & Own

Pay once. The site is yours.

Included: fully lead-optimized

$500CAD, one-time

Custom, mobile-first design
Everything in the lead-optimized build below
Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM
Handover: the site is yours

Best if you already have hosting or want full control.

Start with Build & Own

Managed

$0 upfront. We host, secure and update it for you.

Included: fully lead-optimized

$0upfront, then$100/mo

Everything in Build & Own, fully lead-optimized
Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM
Hosting + SSL certificate
Security & software updates
Monthly edits: just text us
Uptime monitoring
No large upfront cost

12-month agreement, CAD. Best if you want it done and handled.

Start with $0 upfront

Included on every plan: fully lead-optimized

Click-to-call + quote/booking form above the fold on mobile
Local SEO: Google Business Profile alignment, service + area pages, schema
Answer-engine (AI search) optimization
Fast load speeds
Trust signals: reviews, licences, guarantees
Lead-qualifying forms (service, area, timeline)
Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM

Tracking built in: we connect Google Analytics, your Facebook or Google Ads pixel, and send every lead straight to your email, phone or CRM, included in every plan.

Included setup covers Google Analytics 4, installing your existing Meta (Facebook) or Google Ads pixel, call and form tracking, and lead notifications forwarded to your existing email, text (SMS) or CRM. When tracking is installed, every client site also includes a plain-language privacy policy and a cookie notice that holds analytics and ad pixels until the visitor accepts.

Optional add-ons

Quoted per project

Ad campaign tracking and CRM automations available as add-ons. The tracking included in every plan covers the basics; these are for businesses running ads or wanting automated follow-up.

Full ad conversion tracking
Meta Conversions API, Google Ads conversion events and offline/lead conversion setup for running campaigns.
Custom CRM workflows
Automations such as lead routing, follow-up sequences, pipeline stages and integrations beyond basic lead forwarding.
Ad management
Planning, launching and managing Google or Meta ad campaigns.

⏱ Free preview of your new website in 24 hours, or your first month is free.

Preview delivered within 24 hours of a complete request (business name, phone, trade and service area), counted from when we receive it (the clock pauses while we wait on any missing info from you). If we miss it, your first month on the $100/month Managed plan is free, or $100 off the $500 Build & Own site. One per business. No obligation to buy.

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FAQ

Contractors & Renovators: common website questions

Should contractors put budget ranges on their website?

A ‘typical project range’ or ‘projects we take on start from…’ line saves you hours on calls that will never close. It’s your call. We can add or hide it anytime.

Is Instagram enough for a renovation contractor?

Instagram is great for showing work, but it doesn’t rank well on Google for searches like ‘basement renovation Scarborough’, and it can’t qualify leads. A website does both and can embed your Instagram feed.

Can my website help with basement apartment leads?

Yes. A clear, well-structured page about secondary suites can answer the questions homeowners research and position you as the contractor who knows the permit process.

Do you set up tracking and pixels?

Yes, on every plan ($500 Build & Own and $100/month Managed). Included setup covers Google Analytics 4, installing your existing Meta (Facebook) or Google Ads pixel, call and form tracking, and lead notifications forwarded to your existing email, text (SMS) or CRM. When tracking is installed, every client site also includes a plain-language privacy policy and a cookie notice that holds analytics and ad pixels until the visitor accepts. Full ad conversion tracking (Meta Conversions API, Google Ads conversion events) is available as an add-on, quoted per project.

Can you connect to my existing lead system/CRM?

Yes. Every plan includes sending each new lead from your site straight to your existing email, phone (text/SMS) or CRM, so nothing gets missed. Custom CRM workflows and automations, like lead routing, follow-up sequences or pipeline updates, are available as add-ons, quoted per project.

Will my site look like my competitor's?

No. Every site is designed from scratch for that business, so no two clients in the same trade look alike. Layout, fonts, colours, navigation, photos and wording are chosen for your business, not copied from a template another client already uses. See our sample designs: two fictional plumbers that look nothing alike.