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Websites for Toronto & GTA trades

Five-star reviews.
Weak website?
You’re losing the call.

Fast, mobile-first websites for plumbers, HVAC, roofers, electricians and contractors, fully optimized to generate quality leads, not just to look good.

24-HOUR PROMISEFree preview of your new website in 24 hours, or your first month is free. Terms

  • $500 once, or $0 upfront
  • Preview in 24 hours
  • Lead-optimized on both plans
Mobile view of the Northline Plumbing & Drain sample design (Split hero, trust-first)
Sample designSplit hero, trust-first

Fictional sample designs, not real client sites. See all

The problem

Why do trades with great reviews still lose jobs online?

Because reviews get you noticed, but the website closes the deal. When a homeowner taps through from Google and finds nothing, a Facebook page, or a site that’s hard to use on a phone, they hit “back” and call the next business.

01

No website

People who find you on Maps often tap “Website” to check you out. If there’s nothing there, the next listing gets the call.

02

Facebook-only

A social page doesn’t rank for “roof leak repair Etobicoke” and many homeowners won’t dig through posts to find your number.

03

Outdated site

Tiny text, no tap-to-call, a “not secure” warning. Visitors assume the business is as dated as the site.

No website vs. website

Same five-star listing. Very different night.

An illustrated scenario with a fictional business, Northline Plumbing & Drain.

Before: listing only

Only Call and Directions. Nothing to read, nothing to fill in, and nobody picks up after hours.

After: listing + website

Generic illustration of a local search listing. Not any search engine’s actual interface.

Without a website

  1. 10:04 pmA homeowner with a leak under the kitchen sink searches “emergency plumber near me”.
  2. 10:05 pmThey find Northline Plumbing & Drain: 4.8 stars, 120 reviews. Great start.
  3. 10:06 pmThey look for services, prices and the area you cover. Website: none.
  4. 10:07 pmThere’s no way to request a quote. They call: it’s after hours, so no one answers.
  5. 10:09 pmThey go back and tap a competitor that has a website. The job goes to them.

With a website

  1. 10:04 pmSame homeowner, same search: “emergency plumber near me”.
  2. 10:05 pmYour listing now has a Website button. They tap it.
  3. 10:06 pmThey see your services, service area, review highlights and an emergency badge.
  4. 10:08 pmThey send the quote form with their address and what’s wrong.
  5. 10:08 pmYou get an instant text and email alert with their details.
  6. 7:30 amYou call back first thing and book the job.

Leads you might be missing

Pre-filled with example numbers. Replace them with yours. Find your profile views and searches in the Performance section of your Google Business Profile (Google’s help page explains each metric).

Example: replace with your number.

Example: your best guess.

Example: your usual close rate.

Example: your typical invoice.

Missed leads / month

50

≈ 20 jobs you’d close

Missed revenue / month

$9,000

Missed revenue / year

$108,000

This is an estimate based on the numbers you entered, not a guarantee.

How it’s worked out: views × % who leave = missed leads; missed leads × % you’d close × average job value = missed revenue.

Get my free preview in 24 hours →

Examples

Eight sample designs. No two alike.

Every site is designed from scratch for that business, so no two clients in the same trade look alike.

Same trade. Nothing alike.

Two fictional plumbers, two completely different sites: layout, fonts, navigation, buttons and photography all change.

Desktop view of the Northline Plumbing & Drain sample design
Mobile view of the Northline Plumbing & Drain sample design
Sample designPlumbingSplit hero, trust-first

Northline Plumbing & Drain

Clean corporate look for a family plumber: emergency strip, split hero with a rating card, and a quote form up top.

View full sample →

Desktop view of the Copperline Plumbing sample design
Mobile view of the Copperline Plumbing sample design
Sample designPlumbingBold typographic

Copperline Plumbing

Same trade, opposite feel: giant condensed headlines, hard edges, numbered service rows and black-and-white photography.

View full sample →

Desktop view of the Summit Ridge Roofing sample design
Mobile view of the Summit Ridge Roofing sample design
Sample designRoofingFull-bleed photo, dark premium

Summit Ridge Roofing

A high-end roofer: full-screen photo hero, serif headlines, gold hairlines and a project gallery.

View full sample →

Desktop view of the Maple & Frost Heating and Cooling sample design
Mobile view of the Maple & Frost Heating and Cooling sample design
Sample designHVACFriendly and rounded

Maple & Frost Heating and Cooling

Warm, approachable HVAC brand: blob shapes, round photo masks, service chips and a maintenance-plan card.

View full sample →

Desktop view of the Voltline Electric sample design
Mobile view of the Voltline Electric sample design
Sample designElectricalBento grid, tech

Voltline Electric

Modern electrician: dark bento-grid hero, monospace details, EV-charger and panel-upgrade tiles.

View full sample →

Desktop view of the Oakframe Renovations sample design
Mobile view of the Oakframe Renovations sample design
Sample designContractorsPortfolio card grid

Oakframe Renovations

Project-led contractor site: side navigation on desktop, a portfolio grid hero and a horizontal process.

View full sample →

Desktop view of the Fernhill Landscapes sample design
Mobile view of the Fernhill Landscapes sample design
Sample designLandscapingEditorial magazine

Fernhill Landscapes

Landscaper styled like a garden magazine: masthead, big serif headlines, project stories and seasonal services.

View full sample →

Desktop view of the Clearpath Pest Control sample design
Mobile view of the Clearpath Pest Control sample design
Sample designPest controlMap-led local

Clearpath Pest Control

Local-first pest control: service-area map hero, neighbourhood chips and a pest identifier grid.

View full sample →

All businesses shown are fictional sample designs. Photos: Pexels (free licence), credited on each sample.

Included on every plan

Built to bring in real jobs, not just clicks.

A good-looking site isn’t the goal. Calls and quote requests are. Whether you pay $500 once or $100 a month, every Blue Heron site comes fully optimized to generate quality leads. Here’s exactly what that means:

1

Conversion-focused layout

Click-to-call and a quote or booking form right at the top of the screen on phones, plus clear calls to action on every page. Visitors never have to hunt for how to reach you.

2

Local SEO, done properly

Your site matches your Google Business Profile (name, phone, hours, services), gets a page for each service and area you cover, and carries structured data (schema) so Google understands who you are and where you work.

3

Answer-engine (AI search) ready

Clear questions and direct answers, an FAQ and clean structured data, so AI assistants and Google’s answer boxes can understand and quote your business.

4

Fast on any phone

Lightweight, speed-tuned builds that load quickly on mobile data. A slow site loses the visitor before they ever see your number.

5

Trust signals up front

Your real Google reviews, licence and insurance details, and any warranties or guarantees you offer, placed where people decide whether to call.

6

Forms that qualify leads

Short forms that ask for service type, area and timeline, so you get serious inquiries with the details you need, and spend less time on tire-kickers.

7

Tracking built in

We connect Google Analytics, your Facebook or Google Ads pixel, and send every lead straight to your email, phone or CRM, included in every plan. Calls and form submissions are tracked, so you can see which inquiries the website brings in.

Same lead-generating build on both plans.

Every site comes fully optimized to generate quality leads, on both plans. Tracking included. No “SEO add-on”.

See it on your own site →

Ad campaign tracking and CRM automations available as add-ons (see pricing). We don’t promise a specific number of leads. Nobody honest can. We promise a site built and set up to turn the visitors you get into calls.

How it works

How does it work? Three steps, no tech skills needed.

  1. 15-minute call

    Tell us your services, service area and what jobs you want more of. We pull the rest from your Google profile.

  2. Free preview, built for you

    We build a real, working preview of your new site on a private link. You see it before you pay a cent.

  3. Pick a plan & go live

    Love it? Choose $500 to own it or $0 upfront at $100/month managed. We connect your domain and launch.

Simple pricing

How much does a website cost? Two options. No surprises.

Pay $500 once and own it, or pay nothing upfront and let us run it for $100 a month. Prices in CAD, plus HST where applicable.

Build & Own

Pay once. The site is yours.

Included: fully lead-optimized

$500CAD, one-time

  • Custom, mobile-first design
  • Everything in the lead-optimized build below
  • Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM
  • Handover: the site is yours

Best if you already have hosting or want full control.

Start with Build & Own
Most popular

Managed

$0 upfront. We host, secure and update it for you.

Included: fully lead-optimized

$0upfront, then$100/mo

  • Everything in Build & Own, fully lead-optimized
  • Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM
  • Hosting + SSL certificate
  • Security & software updates
  • Monthly edits: just text us
  • Uptime monitoring
  • No large upfront cost

12-month agreement, CAD. Best if you want it done and handled.

Start with $0 upfront

Included on every plan: fully lead-optimized

  • Click-to-call + quote/booking form above the fold on mobile
  • Local SEO: Google Business Profile alignment, service + area pages, schema
  • Answer-engine (AI search) optimization
  • Fast load speeds
  • Trust signals: reviews, licences, guarantees
  • Lead-qualifying forms (service, area, timeline)
  • Tracking built in: Google Analytics, your ads pixel, leads to email/SMS/CRM

Tracking built in: we connect Google Analytics, your Facebook or Google Ads pixel, and send every lead straight to your email, phone or CRM, included in every plan.

Included setup covers Google Analytics 4, installing your existing Meta (Facebook) or Google Ads pixel, call and form tracking, and lead notifications forwarded to your existing email, text (SMS) or CRM. When tracking is installed, every client site also includes a plain-language privacy policy and a cookie notice that holds analytics and ad pixels until the visitor accepts.

Optional add-ons

Quoted per project

Ad campaign tracking and CRM automations available as add-ons. The tracking included in every plan covers the basics; these are for businesses running ads or wanting automated follow-up.

  • Full ad conversion tracking

    Meta Conversions API, Google Ads conversion events and offline/lead conversion setup for running campaigns.

  • Custom CRM workflows

    Automations such as lead routing, follow-up sequences, pipeline stages and integrations beyond basic lead forwarding.

  • Ad management

    Planning, launching and managing Google or Meta ad campaigns.

⏱ Free preview of your new website in 24 hours, or your first month is free.

Preview delivered within 24 hours of a complete request (business name, phone, trade and service area), counted from when we receive it (the clock pauses while we wait on any missing info from you). If we miss it, your first month on the $100/month Managed plan is free, or $100 off the $500 Build & Own site. One per business. No obligation to buy.

Get my free preview in 24 hours

Compare both plans side by side →

24hor month 1 free

Your preview in 24 hours, or your first month is free. Pay only if you keep it.

We build a working preview of your new website using your public business info and reviews. If it’s not a clear upgrade, you walk away. No invoice, no hard feelings, no follow-up spam.

Preview delivered within 24 hours of a complete request (business name, phone, trade and service area), counted from when we receive it (the clock pauses while we wait on any missing info from you). If we miss it, your first month on the $100/month Managed plan is free, or $100 off the $500 Build & Own site. One per business. No obligation to buy.

Get my free preview in 24 hours

FAQ

Questions trades ask us

Still unsure? Book a 15-minute call and ask us anything.

How does the 24-hour free preview work?

Send a complete request (business name, phone, trade and service area) and we’ll deliver a private preview of your new website within 24 hours, counted from when we receive it (the clock pauses while we wait on any missing info from you). If we miss it, your first month on the $100/month Managed plan is free, or you get $100 off the $500 Build & Own site. One per business, and there’s no obligation to buy.

Will my site actually bring in leads?

It’s built to. Every site, on both plans, comes fully optimized to generate quality leads: click-to-call and a quote or booking form at the top of the screen on phones, local SEO (Google Business Profile alignment, service and area pages, schema), AI-search-friendly answers, fast load times, your reviews and licences up front, forms that ask for service, area and timeline, and tracking built in (Google Analytics, your Facebook or Google Ads pixel, and every lead sent straight to your email, phone or CRM). We can’t promise a specific number of leads, since that depends on your market and how many people search, but the site will be set up to turn visitors into real inquiries, and you’ll be able to see them.

How much does a website cost with Blue Heron Digital?

Two options. Build & Own: $500 CAD one-time and the site is yours. Managed: $0 upfront and $100 CAD/month on a 12-month agreement, including hosting, SSL, security updates, monthly edits and monitoring. Both include tracking built in (Google Analytics, your ads pixel and lead forwarding to your email, phone or CRM). Ad campaign tracking and CRM automations are available as add-ons, quoted per project. Plus HST where applicable.

Do you set up tracking and pixels?

Yes, on every plan ($500 Build & Own and $100/month Managed). Included setup covers Google Analytics 4, installing your existing Meta (Facebook) or Google Ads pixel, call and form tracking, and lead notifications forwarded to your existing email, text (SMS) or CRM. When tracking is installed, every client site also includes a plain-language privacy policy and a cookie notice that holds analytics and ad pixels until the visitor accepts. Full ad conversion tracking (Meta Conversions API, Google Ads conversion events) is available as an add-on, quoted per project.

Can you connect to my existing lead system/CRM?

Yes. Every plan includes sending each new lead from your site straight to your existing email, phone (text/SMS) or CRM, so nothing gets missed. Custom CRM workflows and automations, like lead routing, follow-up sequences or pipeline updates, are available as add-ons, quoted per project.

Will my site look like my competitor's?

No. Every site is designed from scratch for that business, so no two clients in the same trade look alike. Layout, fonts, colours, navigation, photos and wording are chosen for your business, not copied from a template another client already uses. See our sample designs: two fictional plumbers that look nothing alike.

Can I really see my website before I pay?

Yes. We build a free preview of your site using your public business details and Google reviews. If you like it, you pick a plan. If not, you walk away and owe nothing.

How long does it take to launch?

Most sites are ready for your review within days of our first call. Launch timing after that depends on how quickly you send feedback, photos and your domain details.

What happens after the 12-month Managed agreement?

Under our standard agreement it continues month-to-month, and you can cancel with written notice. You’ll see the full terms, including buyout options, before you sign anything.

Do I own my website?

On Build & Own, yes, the site is yours once paid. On Managed, we host and maintain it for you, and the agreement explains your buyout option if you want to own it outright.

Do you do SEO?

Every site is built on SEO fundamentals: fast loading, mobile-first, clean structure, local business schema, service-area pages and correct business details. We don’t promise rankings, because no honest agency can.

I’m not good with tech. What do I have to do?

Almost nothing. A 15-minute call, any photos you have, and a quick review of the preview. On the Managed plan, you just text or email us changes.

What do I need to have already?

Nothing technical. If you already own a domain we’ll use it; if not, we’ll help you pick one. Domain registration is a small separate annual cost paid to the registrar.

Free preview

Want to see what your website could look like?

Tell us about your business. We’ll build a private preview of your new site and send you the link within 24 hours, or your first month is free. Takes 30 seconds to request.

  • Real preview, delivered within 24 hours
  • No payment details needed
  • Keep it for $500, or $0 upfront at $100/mo

⏱ Free preview of your new website in 24 hours, or your first month is free.

Preview delivered within 24 hours of a complete request (business name, phone, trade and service area), counted from when we receive it (the clock pauses while we wait on any missing info from you). If we miss it, your first month on the $100/month Managed plan is free, or $100 off the $500 Build & Own site. One per business. No obligation to buy. We only use your details to build your preview and contact you about it. Privacy policy · Full terms.

Your free website preview in 24 hours, or your first month is free.

Tell us about your business and we’ll build a private preview of your new site within 24 hours. Keep it or walk away.

CallBook callFree 24h preview