Key takeaways
- Ask at the right moment: right after a smooth move.
- Show real reviews beside your quote form and on area pages.
- Fake or undisclosed employee reviews can create legal risk.
Why do reviews matter more for movers?
Customers worry about damage, hidden fees and no-shows. Reviews from people like them are often the deciding factor, especially reviews that mention specific details: on time, careful with furniture, price matched the estimate.
How do I get more reviews?
- Ask in person at the end of the move, then text your review link the same day
- Make it easy: one tap to your Google review form
- Ask every satisfied customer, not only the happiest
- Reply to every review, thanking them by name and mentioning the move
What are the rules?
Google prohibits fake engagement and incentivized reviews in its Maps user-generated content policy (opens in a new tab). In Canada, the Competition Bureau treats false or misleading representations, including fake reviews, as deceptive marketing (Competition Bureau guidance (opens in a new tab)), and has acted against undisclosed employee reviews (opens in a new tab).
How should reviews appear on my website?
Show your overall Google rating with a link to all reviews, and a few recent ones next to your quote form. On area pages, feature reviews from customers in that area, like Vaughan or Scarborough. Only use real reviews with the reviewer’s first name or initials. Every moving site we build includes review slots that pull from your real reviews; we never invent testimonials.
How should I handle a bad review?
Reply calmly and specifically, take the details offline, and explain what you’ll do. A thoughtful reply can reassure future customers more than another five-star review. Learn from patterns, too: repeated complaints about timing or estimates point to process fixes.
Frequently asked questions
Can I offer a discount for a Google review?
No. Google’s policies prohibit incentivized reviews, and misleading reviews can raise issues under Canadian competition law.
Should my staff leave reviews for the company?
No. The Competition Bureau has taken action over undisclosed employee reviews. Ask real customers instead.
Can I put Google reviews on my website?
Yes, real reviews quoted accurately, ideally with a link to your Google profile so visitors can see them all.
Sources & further reading
- Maps user-generated content policy (support.google.com)
- Competition Bureau guidance (competition-bureau.canada.ca)
- undisclosed employee reviews (competition-bureau.canada.ca)
Programs, rules and platform guidelines change. Always check the official source before acting. This article is general information, not legal advice.
