Key takeaways
- Group projects by roof type so visitors find jobs like theirs.
- Add a two-line write-up per project: problem, solution, materials.
- Use neighbourhood or city, never a full address, for privacy.
Why do project photos matter so much for roofers?
Homeowners can’t easily judge roofing quality, so they look for proof: clean lines, tidy flashing, a clean site after the job. Real photos of your work are among the most convincing things you can show. Stock photos of perfect roofs don’t prove anything.
How should I organize the portfolio?
- By roof type: shingle replacements, flat roofs, repairs, specialty
- Each project: before and after photos, area, materials, timeline
- A short note on the problem and how you solved it
- The customer’s review, if they agree
How do I take good roofing photos?
Shoot the same angle before and after, in daylight, from the ground and (safely) from the roof. Include a photo of the cleaned-up site, since homeowners care about that. Always get the homeowner’s permission and avoid showing house numbers.
Will lots of photos slow my site down?
They can if they’re uploaded straight from a phone. Resize and compress images, use modern formats like WebP, and lazy-load galleries below the first screen. You can check speed with PageSpeed Insights (opens in a new tab). Every roofing site we build handles image optimization automatically.
Can a portfolio help local SEO?
Yes, when projects mention the areas you work in. A gallery with projects tagged Markham, North York and Mississauga, linked from those area pages, shows customers and Google that you really work there. Upload the same photos to your Google Business Profile, too.
Frequently asked questions
How many projects should a roofing portfolio have?
Quality beats quantity. Start with a handful of strong projects per roof type and add new ones regularly.
Can I use photos from my suppliers?
Only with permission, and label them clearly. Your own job photos are far more convincing.
Should I include drone photos?
They can look great, but follow Transport Canada’s drone rules and get the homeowner’s permission first.
Sources & further reading
- PageSpeed Insights (pagespeed.web.dev)
Programs, rules and platform guidelines change. Always check the official source before acting. This article is general information, not legal advice.
